In an outdoor ski market that is bursting with mountain vistas and powder shots, it’s hard to stand out. Our integrated campaign, “Meet Your Outside Side” puts a name and a face to the best version of the consumer’s outside self, combining sleek portraits with surreal collages to instantly transport consumers into the magical world of Snowmass.

Using fashion-inspired portrait photography combined with mountain-chic design, we created animated collages celebrating the ways in which Snowmass invigorates each target market’s Outside Side. This integrated campaign showcases six characters coming to life, highlighting the activities, events and scenery that make Snowmass a memorable and unique experience.