“Bestway doesn’t treat trash like, well, trash.” Since customers have options between several disposal companies in the Colorado Springs area, we set out to showcase what sets Bestway apart by allowing people to experience the friendliness of their drivers and the cleanliness of their trucks.

Since it’s difficult to get people to ride in a garbage truck, we reached out to four influential members of the CS community and offered them “a luxury ride to a local festival.” In this experiential stunt, we invited a restaurateur, an Olympic cyclist, a truck enthusiast from the local children’s hospital and a theatre owner to participate in the “Bestway There” campaign. Of course, instead of a limo, a Bestway truck pulled up to their house and all four influencers got first-hand treatment in Bestway hospitality.