2020 was a challenging year for brands and production. T-Mobile wanted to approach their annual holiday campaign differently by helping people use their imagination, devices, and network to connect and celebrate with their loved ones in new ways. T-Mobile’s Holiday On campaign showcased how being together with loved ones is still a priority, no matter what ‘togetherness’ looks like.  Mid-pandemic and still working to perfect remote productions, T-Mobile partnered with Harbor Pictures and four product and lifestyle photographers to produce a scrappy, COVID-friendly shoot that focused on the diversity of holiday culture and celebrations. The four photographers captured content entirely in their own homes with their own family and friends. This campaign lived in all of TMO’s signature stores throughout the holiday season.