“Aflac” is still one of the most iconic campaigns of all time. After 20 years, the mascot still holds lessons around experimentation, brand evolution and launching a company into the zeitgeist after struggling for recognition. This docu-style piece was created with the integration of archival materials–from commercials to historical footage–combined with interviews from Aflac execs to the legendary Linda Kaplan Thaler. In this “Duckumentary,” we told the story of the Aflac Duck from conception, to present day and looked into what the future holds for him and this hallmark brand.